Unit 3 Assignment: Southwest Airlines
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 BUS411 Unit 3 Assignment.pdf BUS411 Unit 3 Assignment.pdf – Alternative Formats (141.193 KB)

Due: Sunday by 11:59 pm ESTThis case illustrates several ways in which Southwest Airlines utilizes the four main building blocks of competitive advantage: efficiency, customer responsiveness, innovation, and reliable quality.Refer to the attached document for assignment details and grading rubric.