GEB4890 Business Strategy and Policy
Week 2 Assignment
Exercise Content
Weekly Assignment:
In your textbook Strategic Management 13th edition:
-Analyze and answer Chapter 2 End of Chapter Mini-Case questions for review and critical thinking
Mini-Case Watch out All Retailers, Here Comes Amazon; Watch out Amazon, Here Comes Other Competitors:
 1.Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so?
2.How formidable a competitor is Google for Amazon? Please explain.
 3.What are Amazon’s major strengths? Does it have any weaknesses? Please explain.
4.Is a potential concern for Amazon? Why or why not?