GEB4890 Business Strategy and Policy
Week 3 Assignment
3. Weekly Assignment:
In your textbook Strategic Management 13th edition:
 -Analyze and answer Chapter 3 Questions for review and critical thinking:
 1.Why is it important for a firm to study and understand the external environment?
2.What are the differences between the general environment and the industry environment? Why are these differences important?
3.What is the external environmental analysis process (four parts)? What does the firm want to learn when using this process?
4.What are the seven segments of the general environment? Explain the differences among them.
5.How do the five forces of competition in an industry affect its profitability potential? Explain.
 Assignment must have at least 500 words and be written in APA style.