GEB4890 Business Strategy and Policy
Week 4 Assignment
Exercise Content
Weekly Assignment:
In your textbook Strategic Management 13th edition:
-Analyze and answer Chapter 4 Questions for review and critical thinking:
 1.What is a business-level strategy?
2.What is the relationship between a firm’s customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?
3.What is a business model and how do business models differ from business-level strategies?
4.What are the differences among the cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation business-level strategies?
5.How can firms use each of the business-level strategies to position themselves favorably relative to the five forces of competition?